Community 20.05.21

Beat the Street official launch at Sheffield Olympic Legacy Park

Beat the Street Sheffield, the city-wide physical activity game taking place in June and July, received an official launch yesterday at Sheffield Olympic Legacy Park.

The event was attended by organisers, local dignitaries, community groups and pupils from Oasis Academy Don Valley.

Guests were invited to try out the free game which encourages people of all ages and abilities to get moving and to incorporate active travel into their daily lives, plus there were speeches from Move More Sheffield and other stakeholders.

Beat the Street gets underway from 16 June to 28 July and challenges schools, workplaces and community groups to clock up as many active travel miles as possible during the six week-game.

Beat the Street is open to anyone of any age and ability- children and adults alike.  More than 450 beeping and flashing sensors called ‘Beat Boxes’ will be placed on lampposts around the city for the duration of the game.

Players simply tap one of these Beat Boxes to start their journey. Walk, cycle, run, scoot, wheel or roll to the next one on the map within an hour to score 10 points. The further players go and the more Beat Boxes they tap, the more points they will score.

Over the course of the six-week competition, the teams that clock up the highest number of points will win vouchers for sports equipment or books and there are ‘lucky tap’ prizes given out to individuals during the game. There are also leader boards for the highest number of average points, meaning that teams of all sizes are in with a chance of winning prizes.

Beat the Street was developed by Dr William Bird, a GP who wanted to get people active and to get communities walking together.  Since it was developed in 2010, more than a million people have played the game across 103 towns and cities across the UK and internationally.

Beat the Street Sheffield is brought to you by Move More and Sheffield City Council. It is delivered by Intelligent Health, with funding from the National Lottery and Sport England, and local partners.

Dr Anna Lowe, Programme Manager at the National Centre for Sport and Exercise Medicine at Sheffield Hallam University, said: “Beat the Street is a great opportunity for staff and students at Sheffield Hallam University to explore the city, get active and have fun. It fits with the University’s wellbeing agenda and we will be encouraging staff and students to create teams and join in.

“There are lots of ‘Beat Boxes’ around the University sites and, as we emerge from the difficult lockdown period, Beat the Street is a great way to re-orientate ourselves with the city and to explore new areas.  Sheffield, as a city, has so much to gain from becoming more active and Beat the Street is a great way to get moving.”

Richard Caborn, former Government Sports Minister and Project Lead for Sheffield Olympic Legacy Park, said: “It’s fantastic to be welcoming such an imaginative initiative to Sheffield. Our city has many incredible outdoor spaces just waiting to be explored, and Beat the Street is a simple and fun way for people of all ages to get out and enjoy them.

“Sheffield Olympic Legacy Park and the surrounding area offers such a lot for people of all ages to explore. I can’t wait to see families, friends, workplaces, schools and the rest of the local community scanning their cards as they experience the many physical and mental benefits of getting active.”

For more information about Beat the Street visit or follow @BTSSheffield on social media.